Helping startups, D2C brands, and growing teams make sense of their marketing data – and act on it.
Hi! I’m Madhubala – an independent data and analytics consultant.
I work with growing brands and teams who want to use their marketing data to make better decisions – whether that means figuring out how to spend more efficiently, understanding what’s actually driving results, or building clearer reporting that people will actually use.
My background is a mix of creative and analytical work. I started out as a copywriter, working on brand messaging and campaigns, before shifting into analytics through formal training and hands-on experience. That path shapes how I approach data – I’m drawn to the story behind the numbers, and I care about surfacing insights that are not just accurate, but actually useful to the people making decisions.
